The kicker is that Amazon actually owns a search engine! All they would have to do is point failed searches at their own search engine and actually give users some results. I guarantee that this will increase Amazon revenue.
Current Amazon.com failed search with links to products that are not relevant at all to my search:
A9.com search results for the same search:
The second option gives me relevant products that I can actually buy (from Amazon.com, no less)
Are you leaving money on the table with your own site search?
1 comment:
I totally agree. Amazon has the worst search engine on the web in my opinion. The worst thing that happens to me is that hundreds of unrelated products appear for a specific search. I.e., a search for energy saver light bulbs may produce various other products, such as books, flashlights, floodlights, lamps, etc. I contacted Amazon several times about this, but so far they have not done anything about it. Yes, I believe they are losing MILLIONS!!!!
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