Thursday, December 20, 2007

Amazon Search Sucks (or how to make millions with a simple change)

Why is it that the search function at is so bad? I can't count the number of times I have mistyped or misspelled when searching at Amazon and had them deliver ZERO results. That's right. None. Nothing. This is a huge revenue opportunity just sitting there and to be honest I'm shocked that Amazon hasn't taken care of this issue long ago.

The kicker is that Amazon actually owns a search engine! All they would have to do is point failed searches at their own search engine and actually give users some results. I guarantee that this will increase Amazon revenue.

Current failed search with links to products that are not relevant at all to my search: search results for the same search:

The second option gives me relevant products that I can actually buy (from, no less)

Are you leaving money on the table with your own site search?
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